Business Magic - It's What Flies The Plane

Here we will share our stories, and some of yours. We will be real, honest, hopefully inspiring, and give you some epic food for thought!

Where's the Magic Gone?

by Nicole Jankiewicz

You know that saying: “Building the plane while you fly it?”

It’s meant to describe entrepreneurship - the chaos, the improvisation, the duct tape, adrenaline and Post-it notes holding everything together.

Flying Our Freak Flag

But here’s what we often forget:

In the beginning, the magic is actually what flies the plane.

Before the policies and systems, before the marketing plans, before the feasibility studies…it was your spark that kept the whole thing in the air.

The excitement. The boldness. The weird idea you couldn’t stop thinking about. The part of you that didn’t overthink - just jumped in.

In the early days, you slowly started constructing the business around that energy. Then the foundation, the policies, the structure, the offers... all the things needed to build something real and sustainable came.

And that is the right way to do it.

But here’s where many of us run into trouble:

Over time, we get so busy building the plane that we forget the magic is what’s keeping it airborne.

The Spark We Start With

Most of us start our business with a kind of raw, excited energy:

• limitless possibility

• ideas pouring in

• confidence in who we are and what we’re creating

• the thrill of doing things our way

  
  

Then business becomes… business:

Emails, planning, marketing strategies, systems, financials, putting out fires, doing things the “right” way.

None of those things are bad - they’re actually necessary - but they can unintentionally edge out the most important ingredient: YOU.

Where the Magic Lives

Magic comes from staying connected to your purpose, values, ideas, inner spark - your primal self.

And staying connected to that magic often leads to :

-better decision-making

-clearer marketing strategies

-happier clients

-better boundaries

How to Get the Magic Back

Here are some grounded ways to reconnect:

1. Audit your business for “shoulds.” Identify what you’re doing just to meet imaginary expectations.

2. Remember your original why. What did you want when this began?

3. Rebuild around what actually lights you up. Your best work happens when your heart is in it.

4. Do one thing that feels good - even if it’s not on the plan. Joy fuels progress more than pressure ever will.

5. Pair structure with soul. Build systems that support your creative freedom, not restrict it.